Signature marketing is a strategy that turns your everyday email signature into a powerful marketing and branding tool. Instead of a simple name and contact line, your signature becomes a dynamic space for promoting your business, sharing content, or driving engagement. Mailbutler’s Signature Marketing ensures your team’s emails do more than communicate—they convert, engage, and promote with every send.
What if every email you sent helped grow your business?
Your email signature is a valuable marketing tool hiding in plain sight.
Simple, forgettable signatures miss the opportunity to drive clicks, engagement, and sales.
Mailbutler’s Signature Marketing helps you leverage your email signature as a powerful marketing channel.
Market with your signature every time
you hit send
Unlock the full potential of your email signatures and promote your limited-time offers, products or services, and special events with customizable marketing messages and banners, videos, and CTAs.
How it works
All building blocks in one place. No external software needed.
1. Create your signature
Mailbutler provides a collection of professionally designed signature templates for Outlook, Gmail, and Apple Mail. Choose your favorite and enter your details to get started immediately.
You don’t need any design or coding skills, and all our email signatures are fully responsive, meaning they look great on any device. For those who want a little more control, you can customize fonts, colors, logos, and more to match your brand identity.
2. Add marketing elements
Leverage every email you send to promote your latest offers, products, and events with the use of:
• Custom banners. Add eye-catching banners to showcase promotions, discounts, or company news.
• Videos. Include videos to enhance brand storytelling and boost conversions.
• Call-to-action buttons. Drive traffic and engagement with strategically placed CTAs.
3. Share it across the team
Need your whole team to stay on brand? Create a custom business signature and share it across your company.
You can update your team signature in one place: the owner makes changes, and the signatures of the rest of the team update automatically, so everyone is always using the latest design and promoting the same product updates or company events.
Advanced customization
Take your email signature game to the next level.
Full creative freedom with the HTML Designer
With Mailbutler’s HTML Designer, you can take full control of your email signatures by coding them yourself. Whether you want to align your signature design with your brand guidelines or add unique elements to it, this feature allows you to create custom signatures using HTML.
Switch to the HTML Designer view in your Signatures editor, write or paste your code, and see your updates rendered in real time.
Signature Marketing FAQs
What is signature marketing?
Do I need any special skills to create a signature?
Not with Mailbutler! Mailbutler provides a selection of ready-made signature templates you can use to get you started, and changing fonts, colors, and more is simple. You don’t need to have any coding or HTML skills to make a beautiful, professional email signature.
Why should I use Mailbutler when Outlook, Gmail, and Apple Mail also offer signatures?
You’re right – other email clients do already offer an option for creating an email signature. However, none of them offer the creative control or level of customization that Mailbutler does – and none of their custom email signatures look as good as ours do! Mailbutler signatures are designed to look as professional as possible, and our ready-made templates will set you up for any scenario for which you need a template quickly. And if you want more control, you can change just about everything in your signature, without needing to know any coding or having any design skills.
Can I create multiple email signatures with Mailbutler?
You can create lots of custom signatures with Mailbutler, so you have one ready for any occasion. All your signatures will be saved under the Signatures tab in your Account & Preferences, and you can edit them at any time. Whenever you need a specific email signature for Apple Mail, Outlook, or Gmail, the signature selector in your compose window lets you scroll through and pick exactly the one you need, so no signatures ever get lost. And if you want to share your signatures across your team, you can – and any changes you make to it will also be made to the signatures of the teammates you’ve shared it with.
