Send the right emails
at the right time

A tailored email is a message that is customized to meet the specific needs, interests, or context of its recipient. Rather than using a one-size-fits-all approach, tailored emails are written with a personalized touch, considering factors such as the recipient’s name, role, or company; their previous interactions with you or your organization; their preferences, behavior, or stage in the customer journey.

Tailoring an email can involve everything from the subject line and greeting to the content and call-to-action, all designed to make the message more relevant, engaging, and effective.

Mailbutler helps you write highly personalized emails that resonate with your recipients without adding extra work to your routine. It provides a suite of features designed to make each email feel thoughtful, relevant, and timely.

Mailbutler uses AI to compose or rephrase messages tailored to the recipient’s context; adapts tone and style to suit different audiences (e.g., professional, friendly, persuasive); offers reusable templates with dynamic placeholders like first name, company, or job title; sends emails at the optimal time for each recipient’s time zone or behavior pattern.

Mail Merge is a Mailbutler feature that allows you to send personalized versions of the same email to multiple recipients without writing each message manually. Instead of sending a generic mass email, Mail Merge pulls personalized contact information (like the recipient’s name, company, or job title) from your linked contact service (Apple/Google/Outlook Contacts) and inserts it into pre-defined placeholders in your email template.

Smart Timing is a Mailbutler feature that helps you send emails at the most effective moment—when your recipient is most likely to open, read, and respond. Rather than relying on guesswork, Smart Timing uses intelligent scheduling based on behavioral data or your preferences to optimize delivery time.

With Smart Timing, Mailbutler turns timing into a strategic advantage, helping your emails stand out and perform better—without requiring constant manual effort.