In 2020, Mailbutler had no Vision, Mission, or Core Values — and it was starting to hurt. Here's the messy, occasionally uncomfortable process of writing values that actually meant something, and how they've evolved since.
A one-year plan to prove I had one. Here's what Project Phoenix actually was, what I got right, and what I quietly gave up on along the way.
A year before our 10th anniversary, my co-founder told me he was ready to move on. This is the story of the choice I faced next — and why I decided to keep going alone.
We hired a certification agency to help us get ISO 27001 certified. It didn't work out the way we expected — and the certification turned out to be far more manageable once we stopped following their playbook.
A lost tender taught us something we couldn't ignore: for larger companies, information security isn't optional — it's a checkbox. Here's why we pursued ISO 27001, and what actually changed inside Mailbutler once we did.
A couple of years ago, someone offered to invest in Mailbutler. I turned it down — not because the offer was bad, but because I never wanted a clock ticking on my decisions. Here's the philosophy behind eleven years of building this on my own terms.
