Inside Mailbutler
Project Phoenix: The Plan I Made to Prove I Had One
A one-year plan to prove I had one. Here's what Project Phoenix actually was, what I got right, and what I quietly gave up on along the way.
Inside Mailbutler
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Inside Mailbutler
When My Co-Founder Stepped Back — And I Had to Decide What I Wanted
A year before our 10th anniversary, my co-founder told me he was ready to move on. This is the story of the choice I faced next — and why I decided to keep going alone.
Inside Mailbutler
What Working With a Certification Agency Really Taught Us About ISO 27001
We hired a certification agency to help us get ISO 27001 certified. It didn't work out the way we expected — and the certification turned out to be far more manageable once we stopped following their playbook.
Inside Mailbutler
Why We Pursued ISO 27001 — And What It Actually Changed
A lost tender taught us something we couldn't ignore: for larger companies, information security isn't optional — it's a checkbox. Here's why we pursued ISO 27001, and what actually changed inside Mailbutler once we did.
Inside Mailbutler
Why I never wanted to sell Mailbutler
A couple of years ago, someone offered to invest in Mailbutler. I turned it down — not because the offer was bad, but because I never wanted a clock ticking on my decisions. Here's the philosophy behind eleven years of building this on my own terms.
Inside Mailbutler
How Email Tracking Can Be GDPR‑Compliant
Inside Mailbutler
How we introduced an AI bot for tier-one customer questions
Learn how we implemented an AI-powered support bot to improve our response times, reduce agent workload, and deliver round-the-clock answers to customer questions.