10 Best GMass Alternatives in 2026
Compare the 10 best GMass alternatives in 2026 for Gmail mail merge, cold email outreach, and email tracking.
Compare the 5 best email trackers for Outlook in 2026 — from lightweight add-ins to Salesforce-native tools.
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Outlook’s built-in read receipts aren’t reliable — recipients have to approve the request, most decline, and many email clients don’t support it at all.
That’s fine for an occasional message between colleagues, but it won’t tell you whether a sales email, proposal, or client follow-up actually landed.
Third-party trackers fix this with a tracking pixel for opens and rewritten links for clicks, then report that activity back to you in real time.
We focused this list on tools that run directly inside Outlook — not Gmail-first tools with Outlook bolted on. Mixmax, Right Inbox, Vocus.io, and the current version of SalesHandy didn’t make the cut for exactly that reason.
Below are the 5 best email trackers for Outlook in 2026, what each costs, and who should pick something else.
| Tool | Free plan | Starting paid price | Outlook support | Best for |
|---|---|---|---|---|
|
Mailbutler |
Yes (Starter, watermarked) |
$5/user/mo (Starter, watermark removed) |
Native (Outlook, Gmail, Apple Mail) |
Deepest tracking details — per-recipient engagement data, device, and location |
|
HubSpot Sales |
Yes (opens only, notifications capped at 200/mo) |
$10/seat/mo |
Native via Office 365 add-in |
Free open tracking logged to a CRM |
|
Yesware |
Yes (limited) |
~$15/user/mo |
Native desktop add-in |
Affordable and reliable open and click tracking |
|
Cirrus Insight |
No (free 14-day trial only) |
$14/user/mo |
Native, Salesforce-first |
Opens, clicks, and attachment views scored and synced to Salesforce |
|
Boomerang for Outlook |
Yes (10 credits/mo) |
~$4.99/user/mo |
Native |
Open and click read receipts |
Mailbutler is an email tracker that runs the same way across Outlook, Gmail, and Apple Mail, and its tracking depth scales with the plan you pick.
The entry-level Starter tier includes open and click tracking as a baseline, and it’s available two ways: free forever with a visible Mailbutler watermark on outgoing emails, or $5/user/month ($4 billed annually) to remove that watermark. Tracking features themselves are identical either way — the fee only buys the watermark removal.
The Smart plan ($14/user/month, or $11 billed annually) — Mailbutler’s most popular tier — adds per-recipient tracking on group sends, so you can see exactly who opened a multi-recipient email and when, along with device and location details for each open.
The Business plan (custom-priced) goes further, adding a custom tracking subdomain for better deliverability and IP blacklisting so your own opens don’t skew the data, plus automatic sync of tracking events (opens, clicks, device, location) into HubSpot or Salesforce.
Use Mailbutler if:
Skip it if:
HubSpot’s free CRM includes email open tracking as a built-in feature, which makes it an easy on-ramp if you don’t already have tracking anywhere.
Install the Office 365 add-in and you can track opens for free. Click tracking requires an assigned, paid Sales Hub seat.
One caveat on the free tier: real-time open notifications and activity-feed visibility cap at 200 per month, after which HubSpot still logs opens to the contact record — you just stop seeing them surface as notifications until the count resets the following month.
Every tracked email logs its open and click events automatically to the associated contact record, so you can see engagement history for a specific email or a specific contact over time, rather than checking a separate tracking dashboard.
A Sales Hub Starter seat — the tier that unlocks click tracking on top of free open tracking — currently runs $10/seat/month billed monthly or $7/seat/month billed annually.
Use HubSpot Sales if:
Skip it if:
Yesware sits inside Outlook as a native add-in, tracking opens, clicks, and attachment views without leaving your inbox.
The Pro plan, at roughly $15 per user per month billed annually, covers unlimited tracking at a straightforward, affordable price for an individual rep or very small team.
Salesforce sync for tracking data is locked behind the Enterprise tier (roughly $65–85/month). On lower tiers, tracking stays inside Yesware itself.
Worth flagging honestly: several reviewers report that corporate firewalls and antivirus scanners can trigger false "opened" events, inflating tracking numbers. However, this limitation is shared by most pixel-based trackers.
Use Yesware if:
Skip it if:
Cirrus Insight’s tracking feature goes beyond a basic open notification. It tracks link clicks and attachment views alongside opens, then scores each contact so you can see who’s actually engaging rather than just who received the email.
Pricing runs $14/user/month for the entry Salesforce Sync tier, $21/user/month for Pro, and $49/user/month for Expert, all billed annually. Cirrus Insight doesn’t offer a free plan, just a free trial.
Tracking data syncs directly to Salesforce at every tier, which is the main reason to pick this over a standalone tracker.
Use Cirrus Insight if:
Skip it if:
Boomerang’s tracking feature is a read-receipt system that covers both opens and clicks: it notifies you when a sent email is opened and when a recipient clicks a link inside it. It runs natively across Outlook.com, Office 365, and Outlook desktop and web.
Read receipts draw from the same pool of 10 free monthly message credits as Boomerang’s other features on the Basic plan — enough to try tracking out, not enough for daily heavy use.
The Personal plan (around $4.99/month, available only for Outlook.com/Hotmail/Live addresses) removes that credit cap, giving unlimited read receipts.
There’s no per-recipient breakdown on group sends and no reporting dashboard — just real-time notifications that an email was opened or a link was clicked.
Use Boomerang if:
Skip it if:
| If you care most about... | Pick |
|---|---|
|
Per-recipient tracking, device/location details, and CRM-synced tracking data |
Mailbutler |
|
Free open tracking logged straight to a CRM contact record |
HubSpot Sales |
|
Affordable, unlimited open and click tracking |
Yesware |
|
Opens, clicks, and attachment views scored and synced to Salesforce |
Cirrus Insight |
|
Simple, unlimited open and click notifications |
Boomerang for Outlook |
Outlook’s built-in read receipts aren’t reliable enough for anything beyond casual, one-off use — which is why all five tools above exist in the first place.
Where they differ is depth: Boomerang covers opens and clicks but skips per-recipient breakdowns, HubSpot and Yesware add reliable click tracking with more structure, and Mailbutler and Cirrus Insight go furthest with per-recipient data and CRM sync.
For most people who want the most detailed tracking — per-recipient insights, device and location details, and CRM sync — Mailbutler is the strongest all-around fit.
If your only requirement is free CRM-linked open tracking, HubSpot is worth a look first. And if Salesforce is central to how your team sells, Cirrus Insight’s tracking-to-Salesforce sync is built specifically for that.