James has six years' experience as a Content Marketer, bylines on Left Foot Forward, Submittable, and INOMICS, and a Master's in History. In his free time he likes to read, play guitar, and write for his personal blog.
The holiday season is here! It's nearly time to deck the halls, decorate the tree, wrap the presents and eat far, far too much. But just before you do all that, consider this: it's your last chance to get some Christmas email marketing done.
National Retail Federation forecast last year that holiday retail sales during November and December will grow between 6% and 8% over 2021 to between $942.6 billion and $960.4 billion. In 2022, this number grew even higher. In a nutshell: Christmas is a great time to market some products!
There are plenty of ways you can market at Christmas, but one of the best is dedicated Christmas/holiday-themed email marketing.
Seeing as email marketing is such a massive - well - market, it would be silly to miss out.
So, we've collected the advice of a bunch of the smartest experts who have some ideas on how you can utilize this Christmas in the best way possible.
So let's hear from our selected experts.
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Host events that are centered around a particular theme
A great example of this could be the 12 Days of Christmas challenge, which gradually increases in difficulty with each passing day for gym goers.
In addition, our team recommends beginning the new year with workshops on healthy living, such as goal setting, nutrition and instilling fitness habits.
To market the Christmas challenge, we suggest implementing an inbound and outbound marketing strategy.
The former is sent to existing members, aiming to cement relationships and inform them of what the gym has to offer and to persuade them into joining the challenge.
On the other hand, the outbound campaign is designed to draw interest from prospective members by enticing them with an exclusive offer to join the campaign for free and offering reduced memberships for the next year if they participate.
Each email should have the intention of eventually transforming passive prospects into active participants of the Christmas challenge.
I would say that sending out a few follow-up emails to remind people about your deal is something you should do once you've launched your sale and as December 25th approaches.
Sending a reminder to your clients to complete their purchases by a certain date in order to guarantee delivery before Christmas is one method you could use to accomplish this goal without just restating the information that has already been presented.
Gifts for Christmas go together, right? Why not extend a Christmas present to your consumers as well during this festive season?
A unique discount or gift is a tiny action that, like any Christmas gift, has a big impact. Your consumers will love the show of appreciation - it's always a pleasant surprise to receive something like that.
I like the idea of enticing and engaging your email recipients with different Christmas themes for each newsletter.
Businesses are increasingly launching their Christmas campaigns earlier each successive year.
However, that can get monotonous if they all look and feel the same way, especially considering that consumers have multiple offers gunning for their attention and don't respond well to lack of imagination.
As a result, I prefer an early campaign featuring different ideas each day not only to market products and services but also share tips on the right decorations and activities for the day.
Ronald Ander, CEO, SEOAnt
Marks & Spencer's Little Christmas Story
My favorite Christmas email marketing example is Marks & Spencer's Little Christmas Story.
This email has everything: the perfect balance of imagery and text, a clear call to action, and a very clear point of view. (Marks & Spencer is a British retailer that sells clothing, food, and household goods.)
I love how they've chosen to take such a simple approach with this email.
The images are adorable, but it's not distracting from the message or its goal - to get you to buy their products. And when you click on those products, you're taken directly to the site so you can purchase them with ease.
Ensure that the messaging is consistent across all channels
Planning your Christmas-oriented communication in advance can be hugely beneficial, as it helps you to avoid a lot of stress and confusion in the long run. When marketing through both emails and social media, you simply need to ensure that the messaging is consistent across both channels.
Whoever gets your email, has to associate it with your social media posts – and vice versa. This will help create trust and establish a stronger relationship with your potential customers, and that’s what you want, right?
Having a well-thought-out plan also allows you to track reactions more effectively and make timely amendments if necessary – and this will also make a huge difference if you manage multiple Instagram accounts, as planning things in advance can save you a lot of time you can now spend on other pre-Christmas chores.
If you're looking for a creative way to show your Christmas spirit, try out one of these email campaigns. They're sure to make everyone happy (and maybe even sleepy during December!)
Christmas Email Marketing Ideas
Why do we like it?
Spotify's end-of-year Wrapped is a great way to keep people coming back to their service.
It shows that they've been keeping track of all your listening throughout the year, and it's totally personalized to you - everyone's Wrapped will be totally different.
Sharing is made easy, too, so you can compare with your friends and family, and look forward to seeing how your music tastes have changed from one year to the next.
Why do we like it?
Starbucks offers a beautifully designed email newsletter that uses traditional Christmas colors to get you in the mood for the holiday season. It's simple, to the point, and offers its customers a tangible reward while being cute and having humor.
Why do we like it?
Schoolhouse's simplistic email campaign reminds you that small, high-quality gifts are sometimes the best.
It tries to convince you to personalize your giving over the Christmas period and manages to get its message across with a tiny amount of text.
So there you have it - a bunch of easy but effective ways to bring Christmas cheer to your customers and tailor your email marketing campaigns to the holiday period.
So what are you waiting for? Before you start preparing Christmas dinner and opening up your presents, go out and use these techniques in your marketing campaigns!