Tracking Details Just Got Supercharged!
Mailbutler has redesigned the tracking details for its feature Email Tracking, making it cleaner and easier.
James has five years' experience as a Content Marketer, bylines on Left Foot Forward, Submittable, and INOMICS, and a Master's in History. In his free time he likes to read, play guitar, and write for his personal blog.
Mailbutler Brings Powerful Tracking Insights to Apple Mail, Outlook and Gmail
Great news: Tracking Details just got a redesign to bring you even more powerful insight to your email performance. Whether you’re a Tracking user of Mailbutler, or you’ve just discovered this feature in your inbox (where have you been?!), read on to see what’s improved in your new Tracking Details!
What’s new and why?
Email tracking is the silver bullet of every successful business and team to optimize prospect, client and internal communications. Our email extension for Apple Mail, Outlook and Gmail allows you to see when your contact opens your email, clicks on your links, and provides you additional context such as open location and device.
So, what’s new in the redesign? The previous version showed a timeline with details such as opened location, device, OS…of the email itself and links included.
Painpoints and requests:
- Apart from first open time, users also requested for a ‘last opened’ (similar to last seen on IM) ⌚️
- No filter option to see how a certain campaign link is performing ❌
- You’ve also requested for us to bring back country flags as an indicator of open location 🇩🇪🇯🇵🇺🇸
Your feedback helped us further improve Mailbutler as a robust tool for keeping track of prospect and client communication. After months of work, we’re really excited today to share with you what’s new!
Improved Tracking activity stream
Our UX team did a fantastic job in redesigning the activity stream to help you get more out of every email, without information overload. The most recent open is displayed at the top with a beautiful gradient timeline that automatically logs every open action of your recipient.
- (New) You can now filter to see when your recipient opened one of your links:
- Key information such as location, device, browser are now displayed in icons on the right:
Reveal hidden insights to your email performance
Mailbutler’s Tracking is a killer feature for professionals who rely on emails for client and prospect communication, as it takes away the guessing part in your outreach efforts. Now, it also brings you actionable metrics to help you communicate better each time you send a message.
Recommended reading: Good Marketing Doesn’t Have to be Rocket Science
- Open Insights: the first and most recent open time, and total number of opens
- Reply Insights: your recipient’s open and reply time, and your wait time.
The latest update brings a long-awaited upgrade to Mailbutler’s powerful email tracker. Evaluate and optimize the performance of your email opens, campaign links and response time…all without leaving your inbox!
How to use the new Tracking Details (video)
Advance your business goals with Email Tracking
Gone are the days when sales reps, freelancers and marketing teams stay clueless of what their prospects think. Take a look at how you can instantly benefit from Email Tracking with Mailbutler:
Tracking for Sales 📈
No matter your industry, email was always a guessing game for most sales reps. Some leads get back, most of them don’t. So, how do you effectively prioritize interested leads?
Mailbutler’s Tracking keeps you in the loop at every stage of your outreach efforts, so you can easily track and optimize communication for qualified leads.
An extra tip? Pair this with Email Templates, you can find out how long your recipients have left your email unanswered after reading, how long you’ve waited to hear back, and evaluate the effectiveness of your sales copy.
Tracking for Business Development 🙌
The key to building lasting relationships and driving long-term growth is to understand the habits of your business partners. With tracking insights from Mailbutler, you can follow up proactively with prospects based on their interaction with your email, such as their typical open time, device, and location.
Don’t forget to keep each conversation personal and consistent by scheduling follow-ups that tailor to your clients’ usual open time.
Tracking for Freelancers 👨💻👩💻
Email Tracking helps freelancers to effectively manage time and communication with clients. With Mailbutler, you’re always informed about your clients’ read status of unprocessed invoices. Easily keep track of payments and follow up at relevant times: every time you see a notification that a client has opened an important email, you’re one step closer into securing the next pay check!
Mailbutler has been named a category leader for email management software by GetApp, a review website for small to medium businesses.