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Business

10 business management tips every entrepreneur should know

Need some advice on managing a business? Mailbutler is here to help with our top tips for business management.

First published

25.01.2022

Last edited

28.07.2022

Read time

8 minutes


    By Tiffany

    Tiffany studied Language and Economics, and now likes to write about business topics and conduct interviews with interesting people. She spends her free time looking after her plants and with her dog.

    Managing a business is one of the most difficult things an entrepreneur can do – in fact, one of the most important things anyone can do. Not all entrepreneurs necessarily have a natural talent and have to put in a lot of work to get it right.

    Some might fail to manage their time properly, while others lack strategic thinking or creativity.

    Business management for a small business can be especially difficult because you’re in charge of too many things.

    You need to hire and fire employees, take care of leasing and inventory, and stay up to date on marketing and sales, among a multitude of other daily tasks.

    When you’re taking care of dozens of different things, it’s easy to feel overwhelmed. Luckily, management is something that can be learned, and Mailbutler is here to help nudge you on to the right path.

    If you follow our simple advice, you’ll be able to simplify many business processes and avoid some common pitfalls.

    The key to business management

    The key to successful business management is prioritizing. Many entrepreneurs forget about the importance of prioritizing their tasks, and it’s their downfall.

    Essentially, effective time management is critical to successful business management.

    When you clearly understand what short-term and long-term goals should be achieved and in what order, it becomes easier for you to evaluate the benefits versus risks of your ideas and to prepare accordingly.

    Effective business management is crucial not only for you as an entrepreneur but also for you as a person.

    You should be able to get your priorities straight in all aspects of your life.

    Your work life will suffer if your personal life isn’t balanced, and, as if it needs to be said, there’s more to life than just work.

    Entrepreneurs live in the world of investments, and you should be able to successfully invest your time and effort in both your business and your personal life.

    Now let’s check out the best tips that will help you become a more successful entrepreneur.

    Set specific goals

    Managing a small business involves many routine tasks. For instance, you should help your customers, monitor and manage your inventory, take care of your finances, and ensure your employees are happy, just to name a few.

    Even though these immediate tasks of course require your attention, you shouldn’t let them prevent you from focusing on your long-term goals.

    The best way to stay focused on your long-term objectives is to set specific goals and to monitor your progress so that you can see whether or not you’re moving in the right direction.

    Therefore, your goals should be not only specific but also measurable. You should always be able to measure your success in dollars, percent, or in any other way. And what about those small tasks we just mentioned? That brings us to our next tip…

    Delegate

    There are many factors that affect the success of your business, and one of them is your ability to manage your employees.

    As we’ve already mentioned above, the lack of time is one of the main problems for many entrepreneurs, but if you learn to delegate tasks, you’ll be able to save a lot of time and effort.

    Of course, you’ll want to have an overview of what your employees are working on, but try not to micromanage.

    Make sure that your employees can take responsibility for the necessary tasks and act without any help from you. Remember you might need to train them before they get ready for autonomous work!

    Embrace technology

    First of all, you should adopt advanced technology, because your customers will expect you to do so. Companies that invest in technology to provide a better customer experience.

    For example, your customers might expect you to have a convenient mobile app, and if you don’t have one, they might feel let down, or as though your business isn’t as forward-thinking as they’d like.

    Making your business more appealing to customers is a part of business management.

    Therefore, one of the most important business management tips is that you should build a high-quality website.

    It may seem self-evident, but how many times have you been to a company’s website and it’s unusable, or slow, or simply looks rubbish? You need to make it easy for your customers to buy or use your product online.

    On top of that, websites are essential for spreading the word about your business through SEO (in the form of a blog, but also on the main pages themselves), and as a hub for your customer support.

    Obviously, you should also keep up with the developments in your industry. If your competitors start to use a certain technology and you see that they outperform you, you should also consider investing in this technology.

    Use automation

    Your revenue depends on your efficiency. This factor is especially important for small businesses, as people who run small businesses have to deal with too many everyday operations and often lack time to complete all of them successfully.

    By improving the efficiency of your business processes, you can solve the problem of limited time.

    When it comes to increasing efficiency, automation is one of the best approaches.

    There are many automation solutions for inventory tracking, budget management, email communication, and many other applications that can help you plan your working days and keep track of important tasks.

    They can also be easily tailored to your business size, so you can always find an option that works best for you.

    Manage your inventory

    Managing your inventory is one of your key responsibilities as a manager. This is where automation comes in handy. There are many software solutions that can help you track products that you sell, as well as shipping.

    If you’re selling services, you should also manage your supplies and manpower to make sure that your customers will always get what they want.

    Use the right customer retention strategy

    Unfortunately, many entrepreneurs don’t understand why they should focus on customer retention, instead of putting their effort into acquiring more new customers. The truth is that acquiring new customers costs five times more than retaining the existing ones.

    Besides this, loyal customers can be extremely profitable, as you are much more likely to sell to them: they’ll keep coming back time and time again.

    Therefore, choosing an effective customer retention strategy can have a great impact on your revenue.

    Good customer retention strategies create engaged customers who will want to promote your brand to their friends and relatives. So make sure your relationship with your customer doesn’t end after they make a purchase!

    Networking matters

    If you’re running your own business, networking is crucial. Someone you meet who is in the same or a similar industry to you could offer you some useful advice, share more important contacts with you, or even become an employee.

    Often, they can simply be someone who recommends your product to someone else they know.

    Consider networking an integral part of your workflow. You should allocate some time in your schedule to build connections with people and to work on maintaining your existing relationships.

    Try not to limit yourself to email and phone communications only, if possible; sometimes, it’s better to meet people face-to-face.

    Keep your expenses down

    One of the most common reasons why startups fail is because they are unable to implement a successful business model. Many business owners forget that their success to a large extent depends on keeping their expenses down, especially if they don’t yet have a stable stream of revenue.

    If you’re thinking about renting a high-end office space or buying expensive furniture, you should understand that these things are not necessary for your business growth, and this growth should be your top priority. It might seem like a nice thing to do, but focus on your goals, and try and make sure every decision is aligned with them, particularly when it comes to decisions regarding money.

    Let your marketing tell your story

    The main point of successful marketing is to convey your story and familiarize your customers with your brand image. Many people make purchasing decisions based on whether or not a company’s message and brand values resonate with them.

    Make sure, therefore, that you have strong, clear brand values and a well-defined narrative. Your employees should all be aware of these and have them in the back of their minds with everything they do.

    This will make it easier to convey those messages to your target audience – potential customers. You could try writing them down and sending them to all your employees, or having a page on your website or a section of your About page dedicated to your brand values.

    Don’t give up

    If you run your small business, you never know what’s going to happen tomorrow. You’re going to have to deal with unforeseen challenges and difficult decisions.

    So remember: don’t give up! Follow our advice and have clear goals, invest in technology, treat your employees well and manage your time and money effectively, and you’ll be prepared for anything the business world has to throw at you.

    Work hard, make informed decisions, and stick to your goals.

    FAQs

    What are the 4 types of business management?

    There are numerous types of business management, but the 4 key ones are:

    • Human resource management. Human resource management, also known as people management, focuses on making a company’s employees content by providing them with fair and satisfactory compensation, benefits, and working conditions.
      Despite what many entrepreneurs think, all department managers have an important role in human resource management.
    • Marketing management. Marketing management focuses on developing and implementing effective marketing techniques by conducting in-depth competitor and customer analyses.
      The goal here is to increase a company’s customer base and perceived value.
    • Sales management. As the name suggests, sales management is the process of coordinating operations across a company’s sales department, converting leads into paying customers, and building and maintaining strong customer relationships.
      More often than not, sales managers collaborate with marketing managers.
    • Financial management. Financial management consists of planning, controlling, and making informed decisions about a company’s accounting, banking, investing, insurance, and other financial activities. The goal here is to maximize profit and shareholder wealth.

    How can I improve my business management?

    Start by setting your top priorities, i.e. determining your short- and long-term business goals. Knowing what you want to achieve and when you want to achieve it will help you stay focused and improve your time management skills.

    Speaking of time management, you should also consider delegating and outsourcing tasks, especially if your business is growing and you have a lot on your plate.

    This, of course, might require you to do some training work, but it’s totally worth it.
    Finally, you can significantly improve your business management by embracing modern technology and sophisticated productivity solutions like Mailbutler and other feature-packed tools for entrepreneurs and teams.

    What are good business tips?

    Here are five great business tips every entrepreneur should know:

    • Set SMART (Specific, Measurable, Attainable, Relevant, and Time-Bound) goals
    • Delegate and outsource tasks whenever suitable
    • Adopt advanced technology and use automation software
    • Develop and implement a robust customer retention strategy
    • Don’t forget to network

    In conclusion

    Entrepreneurship is extremely challenging so there’s no surprise that many entrepreneurs feel frustrated when they fail to manage their businesses properly.

    We hope that our tips will help you focus on the right aspects of your business so that you can achieve your long-term goals and grow, no matter what challenges you have to face.

    Improve your business management with Mailbutler

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