It doesn’t matter whether your sales department makes 100 or 1,000 calls per day.
If you do not remind your clients about yourself or you don’t run any email campaigns, your efforts will be in vain. If no one knows about your product, it does not exist.
That’s why you might think of sending selling emails.
Though you may say it is utterly useless, and partially it is true. The problem is that there are too many mailings, too many letters and they are too long. And too meaningless in general, if telling the truth.
The reason for this is the speed of the current age - we are living too fast to read letters.
We have to process too much data; we have to write too many emails and make too many calls to read something long and inefficient. It is so much easier to tag another letter as spam even without reading it.
Luckily, we are here to help. Because in our experience, we’ve got emails with a 75% conversion rate.
Yes, people do read these days. The trick is that they read only something that might be useful or interesting.
And we can teach you how to do this. Just take a look at the below content and make sure it is all possible – 6 types of marketing emails that generate a response.
This email can be a great help to your sales department. A piece of text that will sell nothing. Instead, this text will simply tell people who you are and what you offer.
A great idea to start building relations with your potential customer is to describe all the profits they can get if they take a look at your product.
Introduce yourself or your company, tell about the product, and by using bullet points name the main profits or describe the issues you can resolve. That’s it.
But resist the temptation of starting to sell anything at all.
Otherwise, people will close your letter as soon as they see your first selling efforts. And don’t forget to add your contact info so that everyone could see it. The rest is up to your sales department.
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An immediate value is always a great treat. You can compose a letter that offers your respondent something useful just right now. If their website lacks SEO optimization, and you are selling SEO articles, feel free to point it out.
Just don’t be too critical – no one likes when someone criticizes their work in the very first letter.
Compliment their site, mention that you’ve noticed minor SEO issues, and you know how to resolve them and can do it right now for free. That’s it – you’ve got your new client.
Even if it is not your expertise, immediate value can be found. Provide free business contacts – it will always be appreciated.
Offer new social contacts
Today new social connections are a value that can’t be underestimated. Businesses can prosper if the owner has the right social contacts.
And guess what – you are the right contact. Communicate directly on social media and offer your friendship.
Your email should be short but comprehensive. Introduce yourself and tell about the profit you can provide.
Thus, people will know about you and your company.
To make sure people receive your emails and to manage the mailing, you can consider using a special tool for that.
For example, Mailbutler can provide you with message templates, tasks, and even delayed mailing. Just make sure you don’t annoy people with your emails, make them brief and concise.
Look for mutual interests
If you are a fan of snowboarding and you are trying to reach someone who is also into snowboarding, write a brief letter about your company and your “idea” of holding an IT conference at some ski resort.
Of course, the best way to reach your audience is when your product is their hobby. If this is the case – see the next part.
Offer a present
It might be a holiday present or just a random gift. We all love to receive gifts. The main trick here is not to look like spam. Reach a person, introduce yourself, and tell them that you have a gift. For nothing. With no hidden conditions.
Try to make your gift at least a bit valuable. It doesn’t mean you have to offer a sports car or a smartphone, but no one will enjoy a free “daily email subscription on some random spam.”
You may be interested in: How Customer Relationship Management Helps Freelancers
It seems odd, but this strategy helps you to get memorized. You won’t be “that annoying spammer,” you will turn into a company that made some gift. Thus you’ll get a happy potential customer, and your sales department will get “fertile soil.”
The best way to find out the company’s pains and troubles is to ask people who worked there some time ago. It’s always a good source of information. And you’ll be surprised how many distinct things you have missed just because you don’t know the internal processes.
People like to share their opinions on literally everything – that’s how you can gather lots of info.
Make former employees feel important and say that you are considering cooperation with a company they worked for some time ago.
Ask them a few questions and make an impression that your business plans depend on their answers.
This is the way to gather info about what your potential partner company is looking for, what they lack, and what they want to get. Another source of info is sales department specialists.
They may describe what their company can do for you. It provides you with all the info on what they need and what to offer them.
Writing an email that gets responses
In conclusion, here is a short list of what to follow when composing an email, if you want to have a reply.
- Describe profits not properties and speak of your respondent, not yourself;
- Get the exact point on how you can be useful to those you are sending an email;
- Work on the subject to get people’s attention;
- Do not annoy people by booking a call or asking for contacts;
- Think of response first – not immediate sales;
- Avoid “send more email” and spamming – do not annoy people;
- Add a call to action and stay as brief as possible.
The main paradox when composing an email is that you have to speak about the one who will be reading it. If your email is filled with “I” instead of “You,” no one is going to be interested.
When thinking of business, do not forget that it is people who read your letters and make decisions. So try to create emails for people, not some mindless «by the book» copies. After all, marketing is all about people.
Got some ideas on how to write an email that gets responses? Feel free to share them with everyone in the most convenient way. Good luck!
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1. What are the types of marketing emails?
There are numerous types of marketing emails, but the three most effective ones are:
- Email newsletters. Email newsletters are periodically-sent emails that contain product/service updates, promotional messages, important account information, etc. In addition to keeping in touch with your current and potential customers, you can send email newsletters to get your readers to take some form of action.
- Transactional emails. Transactional emails are automated, non-promotional emails sent to individual recipients after they perform a specific action (sign up for a subscription, make a purchase, request a password reset, etc.). Some of the most common types of transactional emails include welcome emails, confirmation emails, cart abandonment emails, and notification emails.
- Behavioral emails. As the name suggests, behavioral emails are automated, targeted emails based on the recipient’s behavior and actions. These emails are all about personalization based on the recipient’s website activity, email engagement, social media activity, and other information.
2. What is EDM email marketing?
EDM (Electronic Direct Mail) marketing is a type of digital marketing that companies use to promote their products to a large list of prospective customers via email.
When done right, EDM marketing helps build and nurture client relationships, generates new leads, and boosts sales.
3. Types of email marketing strategies
Today, there are many email marketing strategies to choose from, but the ones you should consider implementing are:
- Segment your email list. To increase the success of your email marketing efforts, divide your email list into groups based on demographics, geographical location, email behavior, purchase behavior, interests, and other criteria. This way, you’ll be able to craft and send targeted and relevant messages to your recipients.
- Up your subject line game. Focus on making your subject lines more compelling by keeping them short, using action-based words, and offering your recipients a glimpse into what the email is about.
- Incorporate user-generated content. Sharing customer reviews, photos, videos, and other types of user-generated content is one of the most powerful email marketing strategies. In addition to creating a sense of community, it also boosts click-through and conversion rates.
Would you like to learn more about productivity and emailing? Read this interesting article “Tips to Foster Productivity across Your Organization” from our guest contributor Amanda Jerelyn.