James has six years' experience as a Content Marketer, bylines on Left Foot Forward, Submittable, and INOMICS, and a Master's in History. In his free time he likes to read, play guitar, and write for his personal blog.
These days, digital communication is full of noise and distraction.
In a world of busy social media and short attention spans, you need a way of breaking through the chaos and reaching your recipient so you can close that deal or chase up that lead.
Although there are so many forms of communication, email remains the most direct and reliable way to catch the full attention of your recipient.
But how can you increase the effectiveness of your email game? How can you relatively quickly improve the conversion rates on your emails, look more professional, and increase brand awareness all at the same time?
Simple. Add an email signature. Email signatures are one of the easiest ways of improving your emails, and they take no time to set up.
Let's get into the details of why they're so good for your email marketing campaigns.
Email signatures look professional
Imagine writing a plain text, unsolicited email with a simple first name sign-off, asking to connect.
Now, imagine writing the same email, but ending with a signoff that shows a picture of you or a company logo, with your company's brand colors, and contact details, all contained in a beautifully designed signature.
It's easy to see which one looks more professional and is more likely to convince your recipient to work with you.
Emails that end with a proper signature simply look more professional and trustworthy.
Signatures show your recipient you've put in the time and effort to provide helpful contact information and useful links.
Most important, they can verify your identity based on the information you have provided.
Email Signatures for free
Create unique email signatures from our professionally designed templates.
(Just remember to be careful sending out addresses to strangers when cold emailing - better safe than sorry.)
Including your contact options makes it easier for people to contact you - obviously! For lead and client changing, this is essential, as it means they have an easy way to talk to you.
When cold emailing it's even better, as your recipient has all the information they need about you straight off the bat. And more banally, it's easy to forget to provide your phone number in an email, and with a signature, you never have that problem.
Just make sure the information you provide is always up to date!
Email signatures can bring you new followers on social media
Aside from your contact details, it's essential that you link to your company's social media accounts. Facebook, LinkedIn, Twitter - to wherever your company has a social media presence, your signature should link.
People love to go to their favorite brands' social media profiles and drop a like, follow for the latest updates, or share the latest news - and it's also a great way to find new customers and leads.
Email signatures make your brand and logo recognizable
Adding your company logo to your email signature is a must, as well as your company colors, but make sure there's also a picture of you if possible - a personalized touch and actually having an idea of with whom you are talking is always nice.
Branding in personal emails (rather than distanced newsletters or advertisements) is really effective.
Email recipients actively engage with your email in a way they might not with other mediums, so making sure your email signature makes it clear who you work for is critical.
You have a lot of latitude in choosing the design that fits you the most, and you can be as creative as you want while making it.
Colors, fonts, sizes, layout, images - all of these are at your fingertips when creating an email signature, and they are all important design components to make you and your company stand out.
Companies are trying to get closer to customers by engaging with them on a personal level — and email signatures definitely do wonders. Simply adding a headshot of yours in your signature will instantly give any cold sales email a friendlier, more trustworthy image.
Having your company colors is great for branding, and using a specific font can be a way of subtly showing your personality. Be creative, but professional, and watch the new clients come rolling in!
Why having a professional signature is important
Having a professional email signature is important for a number of reasons, including:
Your email signature makes your emails trustworthy by showing your recipients who they’re corresponding with (your full name and a photo of you)
Your email signature provides your recipients with your contact details (your phone number and email address, your company’s website and active social media accounts, etc.)
Your email signature helps you grow your social media following (social media buttons)
Your email signature increases brand awareness and recognition (your company logo and brand color palette)
Your email signature shows your personality (design elements)
What is the main purpose of the signature in an email?
The main purpose of an email signature is to reassure recipients that they’re communicating with an actual person rather than some bot.
A professionally designed email signature establishes and reinforces who you and the company you represent are. So, in a way, your email signature serves as your digital business card.
What should be included in a business email signature?
A business email signature should include:
The email signature owner’s first and last name
The name and address of the company the email signature owner represents
The email signature owner’s job title at the said company
The company logo and/or a photo of the email signature owner
Important contact information (phone number, email address, official website)
Social media links
A polite closing sentence
Mailbutler offers beautiful, customizable signatures you can add to your email in a couple of clicks