James has six years' experience as a Content Marketer, bylines on Left Foot Forward, Submittable, and INOMICS, and a Master's in History. In his free time he likes to read, play guitar, and write for his personal blog.
Email is an essential part of our lives, both business and personal.
It’s a tool we use to apply for jobs, market our products and services, negotiate and seal deals, offer support to our customers, and even keep in touch with our loved ones.
But is email really that popular, or is this just another subjective opinion on the internet?
Well, the numbers paint a clear picture. Read on to find out what some of the latest email statistics show and how the email game is changing this year.
Email usage and email marketing statistics for 2023
Not convinced that email is here to stay? The following collection of email usage and email marketing statistics for 2023 will remove all your doubts.
The number of global email users is expected to grow to around 4.3 billion in 2022. In 2025, this figure is predicted to reach around 4.6 billion.
The average email user has 1.75 email accounts.
99% of email users check their inbox every day, 58% of which do it first thing in the morning.
59% of millennials and 67% of zoomers check their email inbox on their smartphone.
Globally, the number of sent and received emails per day is projected to increase to 347.3 billion in 2023. This figure is set to grow to 376.4 billion by 2025.
40% of surveyed email users said they have at least 50 unread messages in their inboxes.
41% of email views come from mobile devices, while 39% come from desktop computers. The remaining 20% of email views come from tablets and other devices.
As of July 2022, the 3 most used email clients in the world were Apple (57.97%), Gmail (28.13%), and Outlook (4.21%).
Approximately 75% of Gmail users access their inboxes on mobile devices.
31 is the median age of Gmail users.
The average Gmail account has over 17,000 messages.
46% of global smartphone users prefer to be contacted by businesses via email.
29% of marketers consider email marketing to be the most effective marketing channel.
4 out of 5 marketers say that they would rather give up social media marketing than email marketing.
89% of marketers use email as the primary channel for generating leads.
93% of B2B marketers use email to distribute content.
This may include carving out time in your workday to deal with important messages, minimizing distractions by snoozing less urgent emails, replying quickly when possible, and, of course, deleting unnecessary messages.
But what do the latest email productivity statistics reveal? Read on to find out.
The average professional gets around 121 emails every day.
The average office worker sends around 33 emails every day.
The average employee spends 4.1 hours a day reading, writing, and managing emails. That’s more than half the average workday.
96% of employees consider irrelevant internal emails from colleagues and bosses to be a waste of time.
In July 2022, the average person got 56.4 emails every day, including spam. 9.1 of all non-spam email messages were responses.
In July 2022, the average person sent 19.9 emails a day. 2.4 of those messages were replies to received emails.
In July 2022, the average email response time was 12 hours, 19 minutes and 38 seconds.
In July 2022, the average email response time within work hours was 4 hours, 7 minutes and 19 seconds.
In July 2022, the average person received 1.6 spam email messages a day.
19% of email users check emails as soon as they receive them.
43% of surveyed white-collar workers in the U.S. shared that they are checking their work emails every few hours outside of their regular work hours.
Employees spend more than one and a half hours a day recovering from email interruptions.
As mentioned above, a large number of email views come from mobile devices. This means that a huge chunk of your recipients open and read your emails on their smartphones.
That’s precisely why you should make your email marketing campaigns mobile-friendly.
Aside from using responsive templates, you can accomplish this by going easy with images, being efficient with your words, particularly in your subject lines and headers, avoiding long paragraphs, and using buttons for your CTAs instead of written links.
Add user-generated content to your email messages
2023 is the perfect year to start enriching your emails with user-generated content.
It’s a great way to show your customers you don’t take them for granted and that you care about their experience with your products and services.
There are many types of user-generated content to choose from, but two of the most effective ones are reviews from your customers and photos of them using your products and services.
Make your emails interactive
Interactivity is one of the most fun email trends in 2023.
You can make your email marketing campaigns more engaging and competitive by adding gamification elements and interactive sounds, incorporating polls, surveys, feedback forms, and quizzes, and including hover-over imagery effects.
Although animated GIFs are cool and popular, they’re not interactive as they’re viewed passively.
Include unsubscribe links both at the beginning and the end of your emails
Trying to keep your subscription list intact by hiding your unsubscribe links is so 2010. Such tricks won’t fly today. The smartest and safest approach is to make it obvious for your subscribers to opt-out of receiving new email messages from you. Incorporating unsubscribe links both at the top and the bottom of your emails is the easiest way to do it.
Email workflow statistics for 2023
At Mailbutler, we asked our customers to answer a number of simple questions regarding the way they use email for business. Here are the insights we gained:
For the question: Which of the following best matches your job title?
31.9% responded that they are business owners
26.5% responded that they are employed
22.1% responded that they are self-employed
10.1% responded that they are freelancers
8.2% responded that they are entrepreneurs
1.3% responded that they are something else
For the question: Which of the following best matches the industry you work in?
24.1% responded that they are working in Consulting
16.1% responded that they are working in Education
11.2% responded that they are working in Design
10.% responded that they are working in Software
9.2% responded that they are working in Marketing
6% responded that they are working in Photography/Videography
6% responded that they are working in Real Estate
5.2% responded that they are working in Law
3.6% responded that they are working in Event Management
0.4% responded that they are working in Translation
8% responded that they are working in Other (Biotech, Business Services, Music Business, Non-profit, etc.)
For the question: Is email your primary communication tool at work?
68.6% responded that it is
23.7% responded that they also use other tools
7.6% responded that email is not their primary communication tool
For the question: How much time do you spend handling emails per day?
18.5% responded that they spend less than 1 hour
41.2% responded that they spend 1-2 hours
26.4% responded that they spend 2-4 hours
13.9% responded that they spend 4+ hours
For the question: How do you distribute the time that you spend managing emails?
56.4% responded that they fit emails into their schedule as needed
29.7% responded that they open emails as soon as they receive them
13.7% responded that they dedicate specific times of the day
0.3% responded that they open them multiple times a day
For the question: How many emails per day require your attention?
23.2% responded that they receive 1-10
35.9% responded that they receive 11-20
20.9% responded that they receive 20-40
20.1% responded that they receive 40+
For the question: How do you manage your contacts/business relations?
68% responded that they are using their computer’s address book
23.8% responded that they are using a CRM tool
4% responded that they are using Mailbutler’s Contacts feature
3.4% responded that they are using an Excel sheet
0.9% responded that they are using other tools
For the question: How do you keep track of emails that you do not respond to right away?
38.8% responded that they leave them as “unread”
25.1% responded that they mark them with color or flag
14.1% responded that they just remember them
12.8% responded that they just snooze them
6.4% responded that they have a separate folder
2.8% responded that they have other techniques
For the question: How many people are employed at your company?
39.1% responded that they are just them
19% responded that they are 2-4 people
12% responded that they are 5-10 people
3% responded that they are 11-15 people
4.8% responded that they are 16-29 people
22.1% responded that they are 30+ people
For the question: How do you prefer to keep yourself informed?
79.5% responded that they use the internet
45.7% responded that they use news apps
32.8% responded that they use TV
29.3% responded that they use newspapers
28% responded that they use social media
24.7% responded that they use radio
For the question: Which Mailbutler feature is the most important for you?
49% responded that our Mail Tracker feature is the most important feature for them
10.8% responded that Undo Send is the most important feature for them
(when this survey was made, Undo Send was still a core Mailbutler feature; now, it is a standalone plugin you can access here)
6.5% responded that Follow-up Reminder (now called Tasks) is the most important feature for them
4.3% responded that Email Templates is the most important feature for them
2.5% responded that Notes and Tasks (now just Notes) is the most important feature for them
0.8% responded that Contacts is the most important feature for them
For the question: What do you use Mailbutler for?
67.4% responded that they want to improve email communications
43.8% responded that they use it to be more productive
32.3% responded that they want to get insights into recipient behavior
32.3% responded that they want to keep their inbox organized
16.7% responded that they use it for managing customer relations
14.6% responded that they use it for better-structured to-dos and notes
4.7% responded that they use it to manage teamwork
What is the future of email?
The future of email looks bright. Experts predict that the number of global email users will increase to around 4.6 billion in 2025.
The number of sent and received emails per day is also expected to grow - to 376.4 billion by 2025 to be precise.
When it comes to email marketing, machine learning and artificial intelligence are already making marketing automation a possibility and will give businesses the chance to create large email marketing campaigns without having to spend a lot of money.
Do email campaigns still work?
Yes, they do. Global email marketing revenue is projected to reach over 10 billion U.S. dollars in 2023.
Plus, email marketing’s average ROI is practically unbeatable - for every U.S. dollar you spend on email marketing, you can expect up to 45 U.S. dollars in return.
Email marketing campaigns work mainly because people prefer getting promotional messages in their email inboxes rather than anywhere else.
What are the 5 types of email?
The 5 most common email types are:
Newsletter emails (emails sent to a list of subscribers to keep them up to date regarding your products and services or brand)
Lead nurturing emails (emails sent to move leads from the consideration stage to the decision stage of the lead funnel)
Promotional emails (emails that offer incentives to drive sales and revenue)
Milestone emails (behavior-based emails sent to existing customers)
Survey emails (emails sent to a target audience to gather information via surveys or questionnaires included in them)
The email has been declared dead many times.
However, if we take into consideration the number of global email users and the number of emails sent and received every day, it becomes clear that this communication and digital marketing tool isn’t a thing of the past.
Email is here for good.
The latest research shows that both individuals and companies rely on email to market their products and services and seal deals.
They will continue to use email for business purposes, but their success will depend greatly on whether or not they adopt the hottest trends and make the necessary adjustments.
These adjustments include personalization, interactivity, captivating storytelling, user-generated content, and, of course, data privacy.